Whilst I could happily discuss best lines and moments from #Fleabag, this from PWB, and geniously shared by @emmagannonuk, is going on my wall as one of the best things she’s ever said/written. I’m using the #Fleabag sensation to preach about content - and especially for brands. Please don’t bore your audience. Don’t be too cryptic with your comments, don’t assume we know as much we you do about your product, don’t leave me hanging and write half a caption and ask me to click the link in your bio, and don’t be boring. I’m not saying you’ve got to be as entertaining as PWB (or as racy 😉 ) but try and be more #fleabag and less