Myself, @mother_pukka and @jadasezer were arguing the case that stereotypical creative is in fact not what the consumer wants. We know this because we work within a platform that provides immediate and pretty thorough feedback. And IF the consumer is more likely to react positively to an authentic, and honest campaign which turns into commercial success - for which we all have plenty of case studies - why wouldn’t brands want to tap into that? Richard - the 4th panellist felt differently, see my stories for his opinion. I don’t take these 📺 appearances lightly - I’m nervous as hell I’ll say something stupid and I’m also aware I’m partly a voice for this community, something I’m not sure I’m qualified to be. Big 💗 for your support 💋