The only teeny bit of kudos I can claim is that all of last year I was DM/spamming @jessjolley45 to say ๐Ÿ‘ and what a bloody brilliant job she and her team @marksandspencerfashionpr were doing. Their unrelenting persistence with social comms, their inclusivity so all walks of talent are gifted, get invited to events or cast for campaigns and then this. Led by @dresslikeamum @erica_davies @daniellevanier @thefashion_lift @doesmybumlook40 @stylemesunday this completely collaborative, team effort is just outstanding. And what I love even more is that a trad media source is acknowledging how genius it is. The whole article is well worth your registration for @campaignmagazine, but this is my favourite line; โ€œmost brands are currently doing it badly. There is a need for influencer marketing to be done more elegantly.โ€ If youโ€™d like some elegance brought to your social campaigns - try the M&S marketing dept ๐Ÿ˜‰ - failing that, je peux le faire. ๐Ÿ’‹