on here in 2018. 1) the social campaigns and strategy from @marksandspencerfashionpr have gone from strength to strength. Their casting is inclusive and consistent. If you don’t own one of their stripe down the side jumpsuits are you even on here? 2) Instagram users numbers swelled to 1Billion. Lots of network-y/mentor-y groups launched in response to all the fresh faces on here but my money is on @notaboutthekids and @antoniataylorpr being your go-to girls if you want to elevate your business. Their workshops offer hands on practical advice, not just inspirational chatter. 3) are we agreed that interiors broke Instagram this year? @_Lisa_dawson_ and @deecampling. launched a podcast together and held their first recoding at the @miele_gb showroom. I loved the mutually beneficial set up of this event; Miele hosting the girls with their absolutely delicious food and Lisa and Dee filling the showroom with their chatter and crowd of fans. 4) I predict that 2019 will see a wave of financial and service brands flock to Instagram for campaigns. 👏 to @scotfriendly for leading the way with this campaign with @vixmeldrew 5) I loved the way @superlativelylj storied from the #ORSsocial - felt like I was sat right next to her cribbing her notes! Lots of chat about what will be big in social next year; my fave tip was ‘people driving MSI will always do well’ MSI? Meaningful Social Interactions 6) converting success in store to social is no mean feat, in fact it takes a v particular person and Jo from @blackwhitedenim is just that 7) I loved all the hype and camaraderie that came with #worldcup2018 so was v happy to recruit talent for the @aball4all campaign especially to cast @domandink who is set for BIG things in 2019 8) small brand launch of the year goes to @mrsfroggyfletcher for celebrating her twin boys’ birthdays, having a daughter a month later and all the while launching @babybarebubbles 8) my personal highlight of the year; seeing #boardingboy graduate from prep and ready for senior school 💗