04 December 2018
Just using this pic of me, faffing about @google last year in NYC, because I needed something to illustrate this little introduction.
Published 04 December
A spate of new followers and some fascinating meetings have led me to commit these points to my feed; 1. My job is to cast social talent for brand campaigns 2. When I say casting (as opposed to connecting) - yes I’m making the comparison with how a casting director works for 🎥 and 📺 My clients are the brands - sticking with the above comparison then - the brands are the producers 4. And the social talent therefore are the actors 5. And it’s casting because for every campaign I like to think about not only who will the brand like, but who will the audience enjoy and how does the whole cast work as a whole 6. I’m not an agent - I don’t represent the talent 7. But I do nurture my talent relationships and I enjoy trying to understand from them (and their agents) where they want to work next. Eg let’s say a fashion blogger wants to move into interiors or a beauty blogger is now pregnant and so moving into family content 8. I’ve worked on lots of lovely projects for brands such as Miele, Warehouse, Oasis, B&Q 9. My prediction for 2019 is that more of the services brands (insurance, banks, mortgages, utilities) will look to social to bring their products to life 10. I’ve been called CJ all my life. Stands for Cathrine Jane. 💋