Will it make record sales for Elton and @johnlewisandpartners? Did it break social as it spread gloriously across the networks yesterday? I don’t know. But I just have to 👏🏼 @johnlewisandpartners and all involved (especially my sis in law @ronanejessica who cast it) for continuing to push the benchmark for excellence in their comms. Not only did they create a beautiful piece of film but to THEN add the BTS experience AND invite all the social crew down to promote that. Well - my Christmas just came early! Gorgeous and brilliant and clever. 💗