12 October 2018
Come back with me to the days when Twitter ruled and YouTube stars, such as @tanyaburr were absolute trail blazers in grasping these social platforms with all their creativity and showing us just what was possible - and often up against everyone saying ‘so you just faff about at home making videos and people watch them?
Published 12 October 2018
?’ . Well yes, people did (still do) watch, in their hundreds of thousands (now millions). When I first suggested to @thermomixuk that we look to earn coverage with social media it was met with some, understandable, trepidation. But they went with my instinct and off we go to Tanya and Jim’s house to introduce them to the TM5. This was also back in the day when you’d gift with no pre arranged ‘coverage in return’ it was all just done on the trust model. Tanya could not have been more charming and attentive as we showed her round the Thermomix and we left them to it. Some weeks later I literally flew into @london_sl2’s office saying “my Twitter is in meltdown, @tanyaburr’s sat next to her Thermomix”. Awwww sounds sweet now when I write it down. Good old Twitter. Really though what I’m trying to say is a) I won’t have anyone say any different, @tanyaburr is an absolute genius for understanding social way before most of us and b) trust your instincts