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Back in Nov 17, I put together worked a campaign for @oasisfashion.
We hosted a day of workshops at their flagship store on Tott Ct Rd, upstairs in their very cute cafe. Having had talks about flexible working, nutrition and fashion the evening was handed over to @charlycox1 and her poetry. Charly’s session that night @oasisfashion was packed and she so eloquently and confidently read her poems - it was exquisite. Just look at her face - it says it all. What I enjoy most about my projects is finding the up-and-comers, the influencers everyone WILL be talking about. I feel that’s part of the skill I bring to the table (humble brag). I was introduced to Charly by @scarcurtis and I just knew she had that appeal that would translate to creative content; plus a poet well under 30, in 2018 - that’s got to be a winning formula right? Fast fwd to this week and she’s just launched her first book of poetry #shemustbemad and represented by talent giants @gleamtitles 👏🏼 Charly, you’re utterly gorgeous and talented and, like I said from the beginning, it’s all looking good from here 🌟
I’m calling this post ‘rising to the occasion.’ When working with social talent brands don’t always have an absolute brief for how they want the campaign to work.
And this isn’t for lack of thought - far from it. It tends to mean they’re open to suggestion, to let the relationship develop and allow the creative to do what they do best. So it always makes me really 🙌🏼👍🏼😍 when talent rise to the occasion - and don’t just pose and post. Eagle eyed amongst you will spot @london_sl2 in this - yes that’s him out of his trade mark shorts and flip flops. He certainly dressed for the occasion
It’s all about light and shade isn’t it?
I’m talking about both this photo’s exposure and our emotions. Not to get too deep on a Tuesday night whilst I’m waiting for 💗 🌴 to start - but at first I was disappointed with this picture. In no way did it capture the sheer joy and colour I felt from actually being in the room with @lobellaloves_jo to celebrate the 1st birthday of @lobellaloves. Supporting Jo on the panel was the formidable @bryonygordon, the mesmerising @marybadassmeadows and the gentle @dear_orla In fact the reason I didn’t get any ‘better’ pics was because I was enthralled by the panel and everything they had to say about mental health. Overall I took the msg that it’s absolutely ok to feel a bit - or a whole lot of - rubbish at times and the more you accept that and if you can, talk about it, the better. Light and shade. Highs and lows. So actually this photo perfectly captures the flavour of the room that afternoon because just look at that light folks. I was also super delighted to bring @mirabeauwine to this event, who looked after us beautifully with their delicious Rosé.
I’m posting this in all its original glory.
I’ve already complained to @london_sl2 ‘is that the best photo you’ve got?’ So yes, this is a pretty crappy picture of some half eaten dishes. But what it really shows is a meal absolutely devoured, with every mouthful getting more delicious and quite intense arguments over which was the best dish. When @nickgarston and @gizzierskine tell you the food is good - don’t even question it. Just go. Amazing meal @inkonitolondon - 💯💋💗 This place is less than a week old, we walked in at 8pm on a Thursday night and got a table pretty much straight away. I predict it will soon be the 🔥 place in town and almost impossible to get a seat so go now before everyone else figures it out.
Did you know Instagram started as an app called Bourbon and was for location sharing to begin with?
The founders @mikeyk and @kevin realised that their users were focusing on the photo element - but it was when one of their girlfriends commented that she wouldn’t share her photos because they weren’t ‘good enough’ that sparked their 💡 moment. M&K realised that they needed to add filters to the app so “people felt their photos were worth sharing.” Isn’t that amazing? That what we know today - this ginormous, multi layered platform that provides work and pleasure and discussion and knowledge - started from an idea that we all need a little filter here and there? And it’s even more interesting to me, to now consider that actually it’s the authentic content that is doing best here....and this is just me, in the garden.
Phew it was hot today wasn’t it?
Takes me back to when this guy - we’ll call him oh la la because that was his catchphrase - cooked supper on our fam holiday to Florida. Amazing entertainment and that’s saying something when the rest of this holiday was spent soaring above Hogwarts or being blasted out of a Hulk rollercoaster or when Spider-Man jumped on our car!
Last night I couldn’t help but think how the parents of the England players must have felt for their sons.
Can you imagine? So, so proud of them but also so concerned for their upset and disappointment. I’m so inspired by the team and all the hugely positive messages that have come from this team. What a time for the beautiful game. My own #boardingboy was understandably gutted with the result. But I shared this quote with him from the England team’s psychologist, Dr Pippa Grange; “I’d like to turn this unhealthy preoccupation with success on its head and put it on the record that I think failure is really useful. For without failure we cannot progress longer, higher or faster. It’s a funny paradox – our successes are achieved through trying, and trying most often ends in failure. Every day in our general lives and our sporting lives we will win some and lose some; it’s just part of the way life should be. It could be missing out on a promotion, being pipped at the line in a running race or bombing out in an exam – it doesn’t matter – the important lesson is to learn from our failures, reassess, rethink, move forward (sometimes in a different direction) and keep those dreams and goals alive.”
It was @danny_bent who first talked to me about finding your tribe back in 2015.
Early days for tackling a theme that is now quite commonplace on social and IRL. Danny’s wisdom is all about finding and sticking with the people that make you tick, that support you, make you laugh, bring out the best in you, tolerate your worst bits. There’s no point scrolling Instagram feeling fed up or annoyed with what you’re seeing. If you don’t like it, unfollow and move on. Find the accounts that inspire, teach, tickle, move, enthuse. Unlike a traditional news source where an editor decides what you need to see, instagram is your own personal news feed. You choose the headlines and the features. Checking your feed should be a positive engagement every time. If it isn’t - change what you see. As more of us curate our feeds, brands will have to work harder to work their way into these tribes - which will mean more creative ways of working with the right talent. This photo is definitely me with one of my IRL tribes. My Monday morning touch 🏉 squad with #boardingboy guests.
Doing a little 🙌🏼🙌🏼
to myself after today. I spotted @youneedavicky yonks ago - back when Twitter was all the rage. Vicky is so called because her, long list of celeb clients, for whom she was PA, found her so indispensable that when any A lister was in a fix - the answer was always ‘you need a Vicky’. Clever Vix then went on to set up an entire decluttering business before everyone who was anyone was talking about it. We’ve stayed social pals all these years, whilst Vicky’s business has boomed - and today I was able to do a big ✅ on my achievement list when I matched @youneedavicky with @bandq_uk.
Friday night?
What do you give the hostess who has just bought a beautiful new pad and is #touchrugby buddy? Got to be @collagin for the tastiest 🍸. Provides relief from the renovations and youth inducing power for those super speedy legs on the pitch.
Incroyable!
Feeling anxious about even posting this here because people might think we are cray cray taking #boardingboy to the FatDuck for his 13th. But what else do you give a boy who can taste the difference between black and white truffle and male and female lobster? Right from the off the FD is an experience like no other. I could say I’ve had better meals - food is so subjective. A pizza and beer on a beach after a long day in the sun, a bowl of spag bol thrown together with mates, a charred sausage off a BBQ. But for pure spectacle and attention to detail the FD would be hard to beat. I don’t want to give the game away too much but lolly sticks with private messages on, miniature cereal boxes with personalised toys in, trees foaming with fog whilst you eat the forest floor, coffee that is magically hot and cold at the same time. It made me laugh and, I have to say, it made me cry. So lucky to have been able to experience it. And with my two best boys. Thanks Heston, you are a genius and great fun!
Every morning I wake at 6am.
It's too early for me, especially since I don't have to get up for #boardingboy. I know I sld get another hour but then I reach under my pillow (yes that's where I keep it) and I do a merry dance from Insta 🔁 twitter 🔁 emails. This morning I was struck by @thestyleeditor post about authenticity being the new influence. Yeeeesss 💯. As someone who connects brands to talent increasingly I'm looking for people that really know what they're talking about and have an audience that listens. Less of the big follower numbers, more of the threads. I was about to make a stylised image of this authenticity quote but thought I should live it, rather than just say it. This is me, squinting coz I can't see the phone properly and worried I've wasted 2 hours of what should have been sleep by scrolling these squares.
What a night for English football.
I WhatsApp’d every high and low with my friends and family. Meanwhile #boardingboy was having his last ever night at his current school - the penalties would have gone way past bedtime but I’m sure they overlooked that this one time. Especially as tmw for speech day we have Sir Clive Woodward talking to us - now there’s a man who knows about winning World Cups
I think curated feeds (plotting your pictures so the page looks magazine style) are so clever and creative.
I do love them. But I can’t do them. But that gives me the freedom to just post what/when I like. This morning the 🤓 in me is inspired by this @mymarketinsightltd ranking of haircare #beautybloggers, not by follower numbers, but by engagement #views and #likes. Whilst size of audience is important when figuring out which influencers to connect with, I’ve been much more focused on engagement, especially when talked about as a percentage of following. My job is to connect brands with social talent and creatives. So finding and working with those people who have a real connection with their audience, genuine influence is so, so important. And well done to all the #beautybloggers on this list, especially a shout out to @josieldn who I’ve worked with from the start and always knew she was a firecracker 💗💗
Stranded on the tarmac at Gatwick waiting to take off for 🇮🇹
Going thru’ the airport I was asked 3 times about this jacket - @warehouseuk, teamed with their gold cami. Styled by @domandink who is the absolute bizness. And when I say #styled, that sounds awfully grand doesn’t it? Truth is Dom is your best mate and biggest champion in the changing rooms. He won’t push you to try anything you really don’t like, but he will 💯 boost your confidence and make you feel lovely. And you’ll laugh a lot - just be prepared for ALL his banter. It doesn’t stop. Lovely project with @warehouseuk coming up - but for now, come on ✈️ all the 🍕 in Napoli is waiting for me
So happy to see @angelandrocket growing their social love.
Beautiful packages going out, inspiring lots of gorgeous content from these 😍😍kids. @angelandrocket is a fully family owned brand. Mum, Kate Bostock has stacks of experience with brands such as M&S, Next and Asda. Then sons Lewis and Joel are MD and boys’ designer respectively. The proof that this family works is in their product; gorgeous pieces with clever design that isn’t too fashions for kids, but with enough style to make them stand out. And the fabrics are robust, wash well and have those extra details to give that luxe feel. Thanks to everyone who has so far loved their pieces as much as I do.
Like lots of us Twitter was my first social love.
Anyone remember Stephen Fry tweeting about being stuck in a lift? Sad as I am, but I can actually remember where I was when I saw that story on the news. The fact that Stephen was ‘able’ to give live updates of his lift trap situation had made national news. I knew then - right that’s how news will be made from now on. This strange cycle of the people in the news making their own reports, for then the actual news to comment on. And Twitter continued to prove itself again and again. I took part in one of the first live Twitter Q&As with Alan Sugar and the rigmarole it took to set that up...a camera on him, his trusty sidekick Nick Hewitt having to read out the Qs so Alan could answer. And then during big news events - the LDN riots being a pivotal example - when Twitter was ahead of the main news sources with live updates of what was happening and where. But recently I’ve found Twitter irritating - far too many notifications and often not directly involving my account and the increased character count means it’s lots its pithiness. Today I was sent a notification that it is my NINE year (anyone else get the Ferris reference when they hear “NINE times” 😉 ) anniversary. That’s quite cool I thought, thinking the obvious thing for Twitter to do is show me my first tweet - but no, they hadn’t thought of that. Sorry Twitter but you just keep missing the mark for me these days.
Have you seen the #GarethSouthgatewould on Twitter?
It is genius 😂 I tell you what Gareth Southgate wouldn’t do is care a jot whether any of his players are gay. Would you?? I’m currently supporting the @aball4all campaign raising awareness of homophobia in footy - with sales of this specially commissioned ball going towards LGBT charities. Get involved just like @scummymummies @spikey_mama @theonlygirlinthehouse @domandink Whatever happens with the result today - can you imagine if anyone would care if they are gay or not? Have pride England
#boardingboy said I was holding his hand too tight, but we do that don’t we?
It’s a wonder he even let me take this picture - because we all know how teens feel about having their photo taken don’t we? #nopapsplease #mummmmmmmstopembarraasingme The point of this picture is to show off the @we_are_konoc band I gave #boardingboy - it has the words You Can Do It inscribed on the inside. It was to remind him, as he faced his final year at school, that he really can do anything he sets his mind to. Because we all need that sort of daily encouragement.
This is me today #worldselfieday; I’d got up and out and was spinning by 9:30am.
I’d left the 🏠 before even @london_sl2 was awake, hence the selfie - he wondered where I was and all in could manage, mid class, in a moment of recovery was this sweaty, shattered, feeling slightly sick photo. But that decision to make that early class, lead to breakfast with friends and then an impromptu shopping and lunch trip. Completely gorgeous and just what I needed. I’m yet to find that addiction to exercise, but if one spin class can lead to a whole day out with friends then I’m in 💪
My lovely Pa clapping the England batsmen in last night.
I know this performance from England at Lords Vs Pakistan 🏏 has been lacklustre (to say the least) but what my Dad was showing the team here is you’re still in the game, I’ll applaud your efforts, chin up, keep going, you can do it. I can tell he means all of this, just by his clap because this is what he has repeatedly instilled in me, my 3 sisters, brother and his 12 grandchildren. Magnificent day at the magical Lord’s - thanks Pa. 💗💗
Friday night vino and TV.
Nothing that unusual there; except I feel like I’m traveling back in time circa 1999 and top year St Andrews when #whowantstobeamillionaire was essential viewing. We would halt dinner parties, drinking games, exam prep (aye maybe) to watch Chris Tarrant’s original WWTBAM. It was the first time I really experienced must watch media. And with no catch up or YouTube your only option was to watch live - all desperate to see that first million win. Strange fact; I was working with Chris Tarrant as the show was being developed and I distinctly remember him talking about it being filmed in the round and that that was what would stand it apart. For sure the show has lost its mass appeal to new media now, but I love this revival and 👏🏼 Jezzer.
Mondays are just not my deal.
Never, ever liked them. Oddly they are my dad’s favourite day of the week - but he’s always been a get up and at ‘em type. I just find it so, so hard to get back into the swing of things. It’s almost like I’ve forgotten what I do, which is strange because I never actually stop 🛑 working. But then I discovered that if I topped and tailed my day with exercise - and, crucially an outdoor spa @stokepark, all of a sudden I’m back in the Monday game. So here I am in my @mutha.hood #stronggirlsclub because I’ve finally cracked Mondays like a boss. If you want actual details; I play touch 🏉 in the morning with my #boardingboy mum buddies. Then the most amazing Pilates class in the evening. See - I’m a strong girl 💪💋
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