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My favourite line ever from the original is ‘Ready to face the enemy?’ What’s yours?
Here’s your chance to face the entire cast of the original Four Weddings - @emmafreud and her boyfriend are at it again and doing a bloody sequel for @comicrelief. There’s going to be another wedding and it’s going to be just glorious and you can be there. Prize draw to be at the actual filming. Link in my bio And whilst you’re here, who thinks Richard should be a permanent feature on Insta and do a sort of weekly ‘what Richard says’ type piece?
Just using this pic of me, faffing about @google last year in NYC, because I needed something to illustrate this little introduction.
A spate of new followers and some fascinating meetings have led me to commit these points to my feed; 1. My job is to cast social talent for brand campaigns 2. When I say casting (as opposed to connecting) - yes I’m making the comparison with how a casting director works for 🎥 and 📺 My clients are the brands - sticking with the above comparison then - the brands are the producers 4. And the social talent therefore are the actors 5. And it’s casting because for every campaign I like to think about not only who will the brand like, but who will the audience enjoy and how does the whole cast work as a whole 6. I’m not an agent - I don’t represent the talent 7. But I do nurture my talent relationships and I enjoy trying to understand from them (and their agents) where they want to work next. Eg let’s say a fashion blogger wants to move into interiors or a beauty blogger is now pregnant and so moving into family content 8. I’ve worked on lots of lovely projects for brands such as Miele, Warehouse, Oasis, B&Q 9. My prediction for 2019 is that more of the services brands (insurance, banks, mortgages, utilities) will look to social to bring their products to life 10. I’ve been called CJ all my life. Stands for Cathrine Jane. 💋
These brilliant tumblers are such a clever find.
Typical of my lovely friend Jo and her Wilmsow store @blackwhitedenim. Genuinely a great gift for those tricky types - they’re £32 and Jo is excellent on DMs so if you want a purchase, she’ll sort you out. Even better if you can get to her actual store which is a Mecca for the Cheshire set. As for me I am firmly team Rosé - which is set to be the cool new drink this Christmas. I’ll be on the @mirabeauwine. What do you think? Can Christmas be pink?
Did the event even happen if you didn’t get a shot of the influencer doing a shot of the food?
This is @the_colour_file and this is my little #whatinotice about Martha list; • Martha is the first (and she won’t be the only) but the v first person to have written a whole book about the #shelfie • Martha is a journalist and like lots in her trade started to feel the impact of social and it worried her. Did she winge or complain about it? Nope she wholeheartedly joined in and used her skill to write a book on a rising social phenomenon • See the little knot to the side of her jumper - cute and cool way to cinch in (she’s happy to reveal she stole this from @doesmybumlook40) • Martha talks about #shelfies as a form of mindfulness and that really appeals to me and I guarantee this is going to be a huge topic for 2019 • Martha loved her food so much at the @miele_gb interiors dinner she took this photo to remember it forever
You know when you read a book and you bore all your holiday mates about it? 🙄🤓 This has been me this week, but I’m not apologising because @crouchy’s autobiography has been an absolute joy.
How To Be A Footballer is full of witty and intelligent insights into the beautifully game and his whole chapter on Steven Gerrard is a real tear jerker. Can you all just imagine me nodding along with agreement when he describes how footballers and social media should mix? “You want real, a lightness of touch and the occasional hapless mistake.”
Come back with me to the days when Twitter ruled and YouTube stars, such as @tanyaburr were absolute trail blazers in grasping these social platforms with all their creativity and showing us just what was possible - and often up against everyone saying ‘so you just faff about at home making videos and people watch them?
?’ . Well yes, people did (still do) watch, in their hundreds of thousands (now millions). When I first suggested to @thermomixuk that we look to earn coverage with social media it was met with some, understandable, trepidation. But they went with my instinct and off we go to Tanya and Jim’s house to introduce them to the TM5. This was also back in the day when you’d gift with no pre arranged ‘coverage in return’ it was all just done on the trust model. Tanya could not have been more charming and attentive as we showed her round the Thermomix and we left them to it. Some weeks later I literally flew into @london_sl2’s office saying “my Twitter is in meltdown, @tanyaburr’s sat next to her Thermomix”. Awwww sounds sweet now when I write it down. Good old Twitter. Really though what I’m trying to say is a) I won’t have anyone say any different, @tanyaburr is an absolute genius for understanding social way before most of us and b) trust your instincts
#throwbackthursday A year ago I cast this crew for a day of workshops @oasisfashion.
And then today this is exactly what they’re up to 12 months on; @mother_pukka is bringing her #flexappeal campaign to the Welsh Assembly and will be leading her flash mob in Cardiff tmw (if you get the chance you must join in) @charlycox1 with a significant best seller in her armour now, was on @bbcwomanshour this morning @iamalisonperry is just 2 weeks away from giving birth to her baby twins 👶 👶 @lily_soutter_nutrition has continued all year to run incredible nutrition workshops for brands and is now doing an MSc And me? I’m still creating campaigns and casting talent for brands and, if I get it right, the crews are still as strong as this one 👊🏼 💋🙌🏼💯👌🏼
I know.
I know. The Daily Mail can infuriate with its content. But when just a few days ago The Times’ Deborah Ross slates the influencer industry in one breathtaking swipe, the Mail brings us this on @carolinehirons I just have to commend them. Unlike The Times, they’ve actually gone to the effort of understanding why Caroline is such a force to be reckoned with and explained how her business works. Who doesn’t love Caroline on here, I mean we all do right? I’m a huge huge fan and pretty proud that she once said she liked my sequin jacket - which I may have worn surreptitiously just for her 😉 There’s actually way more to Caroline’s story and why she is such a phenomenal success - and continues to break ground - but at least the Mail have scratched the surface and rather than just whine about it, have embraced her story and so for that 👏
Parents of babes and toddlers scroll along now.
Because you’re going to find what I’m saying sooooo annoying. But man I’m enjoying my little trip back to kids tea - bath - bed time whilst babysitting my nephews. All the white food, scrummy bits of left-over pizza or a spaghetti hoop. And I’ve remembered that letting kids eat in front of the TV makes me a hero. Their absolute joy at me just suggesting they throw all the toys in the bath and mummy must have got the routine wrong because the boys said it was TV after bath and not straight to bed 😉 Definitely all the fun on #henryandmiloadventures Now can someone have a go at parenting my teen and remind me why that’s such fun 🙄 And @mamakenw0 I promise I tidied up afterwards 😂
Is this going to be the #ChristmasAd of the year?
Will it make record sales for Elton and @johnlewisandpartners? Did it break social as it spread gloriously across the networks yesterday? I don’t know. But I just have to 👏🏼 @johnlewisandpartners and all involved (especially my sis in law @ronanejessica who cast it) for continuing to push the benchmark for excellence in their comms. Not only did they create a beautiful piece of film but to THEN add the BTS experience AND invite all the social crew down to promote that. Well - my Christmas just came early! Gorgeous and brilliant and clever. 💗
Who recognises these legs?
They’re more commonly seen clad in Lycra performing some incredible feat of strength or skateboarding next to the beaches on Australia. They belong to the body of an absolute warrior who lives and breathes the virtues of a healthy lifestyle. This is, of course, @shona_vertue on the loo, asking her tribe if they’re binners or flushers for a campaign with @fablittlebag. I cast this project last year, it actually took a long time fo find the perfect crew to talk about periods and the whole messy business of sanitary disposal. Shona, as it turned out was already a @fablittlebag user, so v well equipped to educate on how we just mustn’t be flushing and only, ever binning. I for one love this pic of Shona coz it’s the one pose of hers I can copy with ease 🤓
Every morning I wake at 6am.
It's too early for me, especially since I don't have to get up for #boardingboy. I know I sld get another hour but then I reach under my pillow (yes that's where I keep it) and I do a merry dance from Insta 🔁 twitter 🔁 emails. This morning I was struck by @thestyleeditor post about authenticity being the new influence. Yeeeesss 💯. As someone who connects brands to talent increasingly I'm looking for people that really know what they're talking about and have an audience that listens. Less of the big follower numbers, more of the threads. I was about to make a stylised image of this authenticity quote but thought I should live it, rather than just say it. This is me, squinting coz I can't see the phone properly and worried I've wasted 2 hours of what should have been sleep by scrolling these squares.
I thought about not sharing it so as to not even give it air space.
But then if you read it here means The Times don’t get their petty little subscription fee. My father in law sent me a msg yesterday to ask if I’d seen ‘the Deborah Ross article about influencers?’ I replied, having not seen it saying ‘ha, I’ll have a look. Always find it slightly amusing when trad media write about influencers because they’re usually wrong and/or bitter.’ But this is the worst I’ve ever seen. Shame on you Deborah Ross and The Times. And 👏 to @katie.kalanchoe and her excellent response on her blog.
Fish bones.
That’s all the flesh taken off the fish. The bit you’d throw away. Deep fried and served on a plate. Partly wondering if we’re being served a portion of the Emperor’s New Clothes - but always keen to try something new - we went for it. Turns out it really is a delicacy and rather rare as you have to have absolutely the freshest bones. It was absolutely delicious - especially dipped in a bit of chilli ponzu. Marvellous @chisoulondon 👏🏼 Who fancies taking on the deep fried fish bone challenge - who’s coming with me next time?
I’m not too proud to admit I’ve had an absolute girl crush on Anna @mother_pukka since....forever.
🤓 At first she got me with her witty banter about #parentingtheshitoutoflife and then, well....then she really starting pushing my buttons talking about #flexappeal I won’t even dare say I ‘cast’ Anna for this @oasisfashion event (November 2017), because truth is I sort of whispered it with a bit of hope 🙏🏼 and 🤞 Of course she accepted and arrived at the Oasis flagship to a packed room - because it’s not just me who thinks she’s wonderful. Anna asked me what she should talk about - this was 12 months ago - and although her book was just out, what Anna really wanted to get into was helping people work to a timetable that suits them. There is masses and masses and masses of eloquent, intelligent, head-nodding info about #flexappeal on @mother_pukka’s feed - anyone under a rock not following, go there now. In this particular clip, Anna is talking about how she made that decision to quit work after just saying ‘sorry’ to everyone; most of us can recognise that feeling, when in an attempt to do everything, you’re actually getting not a lot of it right. Now Anna is on a UK wide tour with @mcdonaldsuk offering amazing advice and insight on flexible working - if you get the chance to hear her speak, please go. You won’t be sorry.
This is my accounts department paying an invoice 4 hours 28 mins after receiving an invoice.
We pride ourselves (not on just brilliant and creative casting and all that fun stuff) but on paying invoices as quickly as possible. For all of our campaigns we bill the client and talent invoice us and we pay. Straight away. Money money money. I know there’s some old fashioned rule about not talking about it because it’s #awkward but seriously not paying bills on time is not OK. Not acknowledging invoices and then being chased and saying ‘oh we’ve just processed that’ is not ok. 60, 90 day payment runs are not ok. Almost shaming people for chasing payment is not ok. Blaming your accounts department is not ok. I’m v grateful to @london_sl2 for running my accounts department so so brilliantly. I’m actually claiming this as the fastest ever paid invoice - can anyone beat it?
Had the most fascinating meeting today, thanks to a very clever piece of connecting from @notaboutthekids and @antoniataylorpr about future proofing.
I’m excited about casting talent for campaigns in 2019 that really scratch the surface of some bigger topics; climate change, healthcare, education. Talking of which I’m off to #boardingboy’s school (although let’s be honest and just call it #holiday/sports camp) to talk to the 6th form about their futures. I’m wearing my ripped jeans and Christmas jewels to try and make me look less ancient 🙄
Inspired by this beautiful piece from @rebecca_strickson_illustration commissioned by @hollytucker as part of her #campaignshopsmall I wonder if I can buy every single present from an independent this year?
I’m specifically looking for gifts for tricky teens (the teens themselves not so tricky 😉 but gifts for this age really are), my parents who really don’t need any more stuff but I want to treat them and then my tribe of sisters who love anything beauty/homewares. If you’ve got products or recommendations in these areas please tag and I’ll thoroughly enjoy shopping 🤗
I’ve been taking #boardingboy to work with me since he was born - he was the inspiration for me to start working on my own.
This job from last Summer was for @oasisfashion and their collaboration with @zsllondonzoo - I cast a trip to Whipsnade with @steph_dontbuyherflowers @cheltenhammaman and @theonlygirlinthehouse . What I loved about this campaign was that, with it being bang in the middle of the holidays, the idea was to give the mums and their kids a whole day out together. And I got to bring my boy with me too. He had such a gorgeous day with Jess’s boys and her and I chatted like old friends - reminds me Jess, we need another meet up? And for the record there really is so much to see at Whipsnade that to capture a picture where everyone is looking was entirely intentional 😉
Had a meeting today I’ve been trying to get to for 12 months.
I don’t mean I’ve taken 12 months to physically get there - that would be one hell of a commute! I mean that it’s been one of those I’ve been scrapping away at for a year - you know when you’re basically pestering via pseudo polite ‘check in’ emails and social stalking? So today is the day and despite having planned my outfit the night before, as my mate @blackwhitedenim tells me - literally as @london_sl2 is shouting at me that the 🚖 is here - I change out of my paint splashed and ripped jeans and camo jacket and opt for more formal black trews and pinstripe. I just thought what if the ‘trendy’ outfit completely puts him off and that’s the reason I don’t get the job? (Completely irrational and all my own self sabotage 🤯) No time to change my bag so grab the 🐆print @giftpopboutique and go. First thing he says when he arrives at said, long-awaited meeting ‘love your bag’. 👊🏼👊🏼 And PS he’s in jeans and a tee - never again am I talking myself into some corporate con-formative outfit.
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